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NEYROMARKETING I EGO POTENCIAL
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NEYROMARKETING I EGO POTENCIAL
Ahmatova Larisa Suleymanovna 1
Aliev Shamhan Harvanovich 2
Authors:
1.  Chechenskiy gosudarstvennyy universitet

Russian Federation
2.  Chechenskiy gosudarstvennyy universitet

Russian Federation
Type:
Article
Pages:
from 61 to 61
Status:
Published
Received:
07.06.2017
Accepted:
15.06.2017
Published:
25.06.2017
Language:
English
Keywords:
neuromarketing, methodology, model, aytrekking, eye-tracking, aromatracking, audiotrecking, color psychology, cognitive dissonance, psychological conflict, anxiety, suggestion effect, placebo
Abstract and keywords
Abstract (English):
In the work, a systematic analysis of the goals, achievements, ways of development and models of neuromarketing research was done. The work also considers the ethicality of such studies.

Keywords:
neuromarketing, methodology, model, aytrekking, eye-tracking, aromatracking, audiotrecking, color psychology, cognitive dissonance, psychological conflict, anxiety, suggestion effect, placebo
Text
In the work, a systematic analysis of the goals, achievements, ways of development and models of neuromarketing research was done. The work also considers the ethicality of such studies.
References

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