TY JOUR TI KW neuromarketing KW methodology KW model KW aytrekking KW eye-tracking KW aromatracking KW audiotrecking KW color psychology KW cognitive dissonance KW psychological conflict KW anxiety KW suggestion effect KW placebo JO MOSCOW ECONOMIC JOURNAL AU Ahmatova, L.S. AU Aliev, S.H. PY 2017 IS 2 PB Electronic science