Russian Federation
Russian Federation
UDC 338.12.017
This article is dedicated to a comprehensive structural analysis of the meat market in the Ryazan Oblast using Michael Porter's classic methodology—the Five Forces of Competition model. This tool allowed for the assessment of the long-term development prospects of the industry, the identification of the intensity of competitive pressure, and the determination of the most promising directions for forming sustainable competitive advantage. The meat market in the region operates under conditions of high capital intensity and significant saturation, due to the presence of both local producers and large federal agro-holdings. The study showed that the level of intra-industry competition is assessed as high (9 points), which is dictated by the low differentiation of standardized products and high price elasticity of demand. Threat analysis revealed high pressure from substitute goods (fish, vegetable alternatives), which requires producers to constantly account for consumer trends toward healthy eating. The threat of new entrants in high-volume segments (poultry, pork) remains low due to colossal investment barriers, the need for economies of scale, and strict biosecurity requirements. A pronounced factor of pressure is the bargaining power of buyers (7 points), concentrated in the form of federal retail chains that dictate pricing policy and terms of cooperation. The influence of suppliers (feed, equipment) is also assessed as high (7 points), especially under current logistical and geopolitical constraints, which emphasizes the critical importance of vertical integration. As a result of the structural analysis, it was concluded that the overall industry attractiveness of the meat market in the Ryazan Oblast is moderate. To maintain competitiveness, companies are advised to focus on increasing differentiation through improving processing quality (cutting, reducing fat content), developing their own feed supply, and actively engaging with consumers through loyalty programs to reduce price sensitivity.
Porter's Five Forces model, industry structure analysis, competitive advantage, Ryazan Oblast meat market, capital intensity, vertical integration, buyer power, entry barriers, product differentiation, price competition
1. Afanas'eva Yu.S., Il'in M.E. Transformaciya pokazateley deyatel'nosti otdel'nyh otrasley rossiyskoy ekonomiki v sovremennyh usloviyah // Chelovek - Sem'ya - Obschestvo - Gosudarstvo - Biznes: formirovanie obraza buduschego Rossii : Materialy Vserossiyskoy (nacional'noy) nauchno-prakticheskoy konferencii. – Moskva: Moskovskiy universitet im. S.Yu. Vitte, 2024. S. 39-48. EDN: https://elibrary.ru/CILAJD
2. Kostrova Yu.B. Formirovanie rynochnoy sistemy realizacii prodovol'stvennoy produkcii v RF // Ekonomika i pravo: teoreticheskie i prakticheskie problemy sovremennosti : materialy mezhdunarodnoy nauchno-prakticheskoy konferencii. – Kazan': OOO "Buk", 2016. S. 120-124. EDN: https://elibrary.ru/VYJLJZ
3. Kostrova Yu.B., Lyaschuk Yu.O., Shibarshina O.Yu. Social'no-ekonomicheskie aspekty povysheniya regional'noy prodovol'stvennoy bezopasnosti (na materialah Ryazanskoy oblasti). - Moskva: Moskovskiy universitet im. S.Yu. Vitte, 2018. 174 s. EDN: https://elibrary.ru/YYOZCX
4. Kostrova Yu.B., Fedoskina I.V. Osobennosti analiza sprosa na sel'skohozyaystvennuyu produkciyu // Vestnik Ryazanskogo gosudarstvennogo agrotehnologicheskogo universiteta im. P.A. Kostycheva. 2009. № 2. S. 50-51. EDN: https://elibrary.ru/RNMMEB
5. Lyaschuk Yu.O. Vnutrennie faktory konkurentosposobnosti predpriyatiy APK // Vklad universitetskoy agrarnoy nauki v innovacionnoe razvitie agropromyshlennogo kompleksa : Materialy 70-y Mezhdunarodnoy nauchno-prakticheskoy konferencii. Tom Chast' 1. – Ryazan': Ryazanskiy gosudarstvennyy agrotehnologicheskiy universitet im. P.A. Kostycheva, 2019. S. 298-303. EDN: https://elibrary.ru/JAVSGC
6. Novak A.I., Lyaschuk Yu.O., Ivanischev K.A., Platonova O.V. Analiz pokazateley kachestva i bezopasnosti pri proizvodstve halyal'noy myasnoy produkcii // Vestnik Voronezhskogo gosudarstvennogo universiteta inzhenernyh tehnologiy. 2020. T. 82, № 4(86). S. 69-76. DOIhttps://doi.org/10.20914/2310-1202-2020-4-69-76. EDN: https://elibrary.ru/ZANOKH
7. Porter M. Konkurentnaya strategiya. Metodika analiza otrasley i konkurentov. – Moskva : Al'pina Pablisherz, 2017. 453 s.
8. Sattarova I.V. Formirovanie ekonomicheskogo potenciala sel'skohozyaystvennogo predpriyatiya // Nauchnye trudy Vol'nogo ekonomicheskogo obschestva Rossii. 2012. T. 166. S. 635-639. EDN: https://elibrary.ru/PWVEYN
9. Sattarova I.V., Cherkashina L.V. Faktory, okazyvayuschie vliyanie na potrebitel'skoe povedenie // Othody i resursy. 2022. № 1. doi:https://doi.org/10.15862/03ECOR122. EDN: https://elibrary.ru/CMRXSX
10. Shibarshina O.Yu. K voprosu ob ustoychivom razvitii social'no znachimyh rynkov v Ryazanskoy oblasti // Ustoychivoe razvitie social'no-ekonomicheskih sistem: nauka i praktika : materialy III mezhdunarodnoy nauchno-prakticheskoy konferencii. – Moskva: Moskovskiy universitet im. S.Yu. Vitte, 2016. S. 717-725. EDN: https://elibrary.ru/XEZLAV
