Ekaterinburg, Ekaterinburg, Russian Federation
Russian Federation
Russian Federation
Russian Federation
from 01.01.2011 until now
Ekaterinburg, Ekaterinburg, Russian Federation
UDK 332.2 Земля с экономической точки зрения
The article is devoted to the analysis of the impact of marketing research on the efficiency and sustainability of supply chains in the agro-industrial sector. The study focuses on how a deep understanding of the needs and preferences of end consumers can help optimize the procurement, production and distribution processes of agricultural products. The authors of the article demonstrate that the systematic application of marketing research data allows enterprises not only to increase the level of customer satisfaction, but also to significantly reduce costs through more targeted inventory management and logistics optimization. The article is based on the analysis of case studies from various regions, showing how changes in marketing strategies lead to improved supply chain processes and how this affects the overall operational efficiency of enterprises. The authors conclude by offering recommendations for agribusiness companies to integrate marketing research into strategic supply chain planning.
marketing research, supply chain, agricultural products, logistics optimization, inventory management, customer satisfaction, agribusiness
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