Russian Federation
Russian Federation
The article discusses the audience and the importance of the employer branding creation in the modern world, as well as the strategic need and specifics of working with schoolchildren and students. The article reveals the importance of early involvement of schoolchildren and students at the stage of their education. It also provides for consideration the methodology of early professional orientation and involvement as a tool of working with this audience.
brand, employer branding, talents, attraction, audiences, schoolchildren, potential employees, involvement, early professional orientation, vocational guidance, early career guidance system
1. Miheev V., Fedotova M.A., Shevyrev A.V. Socionavigaciya kak obschiy podhod i konkretnye tehnologii orientacii i samoopredeleniya cheloveka primenitel'no k shkol'nomu obrazovatel'nomu prostranstvu // Vos'mye Vserossiyskie Shamovskie pedagogicheskie chteniya nauchnoy shkoly Upravleniya obrazovatel'nymi sistemami / M.: MPGU. 2016. - S.84-94.
2. Zotova N., Fedotova M.A., Shevyrev A.V., Kravchenko I. Informatizaciya upravleniya i uchebnogo processa v professional'nyh obrazovatel'nyh organizaciyah (partnerskoe vzaimodeystvie shkola-vuz-professional'naya deyatel'nost') / Sed'mye Vserossiyskie Shamovskie pedagogicheskie chteniya nauchnoy shkoly Upravleniya obrazovatel'nymi sistemami / M.: MPGU. 2015. - C. 506-511.
3. Zotova N., Fedotova M.A, Shevyrev A.V., Tehnologii proektnoy raboty v uchebnom processe na osnove professional'nogo samoopredeleniya shkol'nikov. // Shestye Vserossiyskie Shamovskie pedagogicheskie chteniya nauchnoy shkoly Upravleniya obrazovatel'nymi sistemami / M.: MPGU. 2014. - C. 97-100.
4. Ambler S., Barrow A. The Employer // Brand Journal of Brand Management. 1996. № 4 (3). - RR. 185-206.
5. Kucherov D., Zavyalova E. HRD practices and talent management n the companies with the employer brand // European Journal of Training and Development. 2012. № 36. - RR. 86-104.
6. Lloyd S. Branding from the inside out // Business Strategy Review. 2008. - №19 (2). - RR. 64-66.
7. Brukovskaya O., Osovickaya N. Kak postroit' HR-brend vashey kompanii. 53 sposoba povysit' privlekatel'nost' kompanii-rabotodatelya. // SPb.: Piter. - 2010. - 288 s.
8. Kucherov D., Zav'yalova E. Brend rabotodatelya v sisteme upravleniya personalom kompanii // Kadrovik. Kadrovyy menedzhment (upravlenie personalom). - 2012. - № 9. - S. 106-112.
9. Zamparelli G. Unconventional Employer Branding: a strategy to win the talents attraction and retention war. 2011. №5. - RR. 121-128.
10. Csaba F, Bengtsson., A. , Rethinking Identity in Brand Management. //JE Schroeder. Brand Culture. Routledge. - London. - 2006. -
11. Keller K. L. Brand synthesis. The multidimensionality of brand. - 2003. - PP. 143-149.
12. Brukovskaya O., Osovickaya N., HR-Brend. 5 shagov k uspehu vashey kompanii // SPb.: Piter. - 2011. - 214 s.
13. Richard E. The Talent Magnet: Employer Branding. Recruitment Marketing Strategies to Attract Millennial Talent // Independent Publishing Platform. - 2016.
14. Fedotova M.A., Tikhonov A.I., Novikov S.V. Estimating the effectiveness of personnel management at aviation enterprises // Russian Engineering Research. 2018. Vol. 38. No. 6. pp.466-468.
15. Semina A.P., Fedotova M.A., Tihonov A.I. Obuchenie personala v sovremennyh kompaniyah: problemy i novye napravleniya // Moskovskiy ekonomicheskiy zhurnal. - 2016 - №3. - S.33.
16. Shemyakov A.O., Tihonov A.I., Kraev V.M. Professional'naya orientaciya v sisteme podgotovki inzhenernyh kadrov dlya aviacionno-kosmicheskoy promyshlennosti // Ekonomika i predprinimatel'stvo. 2018. № 10 (99). S. 289-292.
