Russian Federation
E-mail marketing is advancing, promoting business, commerce. It is necessary to study this phenomenon, a toolkit that consolidates business success without any particular costs. In the work the system, marketing analysis of postal digital mailings, its rules, mistakes, methods to avoid them is done, the conceptual model of the proximity of the marketing state to the standard one, optimal for conversion is formulated.
business, commerce, tools, marketing analysis, postal digital newsletters, approximation model
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