The theme of the formation of adaptive forms of support for women's entrepreneurship is becoming the most relevant in modern conditions of reducing the share of the active population and raising the retirement age. The article investigates the issues of women's entrepreneurship, identifies the motives and factors hindering the development of women's business. The forms of support for small women's entrepreneurship are specified on the basis of gender differences. Measures are being developed to improve state support for women's entrepreneurship, which can be included in the road map for the implementation of the National strategy for action for women for 2017-2022.