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MOSCOW ECONOMIC JOURNAL
Journals / MOSCOW ECONOMIC JOURNAL / Volume 11 Issue 8 / METHODOLOGICAL APPROACHES TO ASSESSING THE FRUIT AND BERRY MARKET
VAK Russia 5.2.3 UDC 339.13 UDC 634.1

METHODOLOGICAL APPROACHES TO ASSESSING THE FRUIT AND BERRY MARKET

Published in MOSCOW ECONOMIC JOURNAL · Volume 11, Issue 8 · Pages 95–115 · Rubric: Regional and branch economy
DOI: https://doi.org/10.55186/2413046X_2026_11_8_112 · EDN: OPPACT
Received: 16.07.2026 Accepted: 26.08.2026 Published: 27.08.2026
Authors
VI
Viktoriya Ivanova
ABSTRACT
This article presents a system of indicators characterizing the state of the domestic fruit and berry market. Using a systems approach, a structural and functional diagram of the fruit and berry market has been developed and the factors driving its development have been classified. This system of quantitative and qualitative indicators of the functioning and development of the fruit and berry market complements traditional supply and demand indicators with a number of parameters characterizing the level of self-sufficiency, the potential of the fruit and berry market, and the effectiveness of its supply, thereby identifying potential saturation points. The proposed tools enable a reliable assessment of the fruit and berry market, identifying growth potential, and substantiating investment and agricultural policy priorities. This system of indicators can be used by domestic agricultural authorities to monitor the availability of fruits and berries to the population and to adjust regional fruit production development programs.
KEYWORDS
fruit and berry market, system of indicators, self-sufficiency, market capacity, growth potential, market saturation, development factors, regional market, assessment methodology
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