Digital transformation of business: implementation of internet marketing in agriculture of the Urals

Dmitry Nazarov; Yulia Gudoshnikova; Nina Protas

doi:10.55186/25876740_2025_68_5_567

VAK Russia 5.2.3 UDC 338.436

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DIGITAL TRANSFORMATION OF BUSINESS: IMPLEMENTATION OF INTERNET MARKETING IN AGRICULTURE OF THE URALS Digital transformation of business: implementation of internet marketing in agriculture of the Urals

АА Аа

Published in INTERNATIONAL AGRICULTURAL JOURNAL · Issue 5 · Pages 567–571 · Rubric: Agrarian reform and forms of managing

DOI: https://doi.org/10.55186/25876740_2025_68_5_567 · EDN: JXHJKG

Received: 02.03.2025 Accepted: 09.04.2025 Published: 30.09.2025

Authors

Dmitry Nazarov

Yulia Gudoshnikova

Nina Protas

Dmitry Nazarov

Academic degree: doctor of economic sciences

Ural State University of Economic head of the department · department of business Informatics · Russian Federation · Ekaterinburg

Yulia Gudoshnikova

Academic degree: candidate of economic sciences

Science rang: docent

Ural State University of Economics Russian Federation · Ekaterinburg

Nina Protas

Academic degree: candidate of economic sciences

Science rang: docent

Novosibirsk State University of Economics and Management head of department · department of financial market and financial institutions · Russian Federation · Novosibirsk

ABSTRACT

In the context of rapid digitalization of the agro-industrial complex of Russia, the requirements for the efficiency of production process management, optimization of resource consumption and increasing the competitiveness of agricultural organizations are increasing. One of the key prerequisites for successful transformations is the introduction of advanced digital technologies that allow automating operations, collecting and analyzing large volumes of data, and quickly responding to changes in market conditions. This article is devoted to the study of the demand for a number of modern digital technologies in agribusiness, including big data, the Internet of Things, GIS, robotics and economy. To achieve these goals, the Yandex.Wordstat analytical platform was used, which allows obtaining a statistical assessment of the corresponding search queries on the Internet. Such a methodological approach helps to identify large-scale trends and priority areas for the development of digitalization of agriculture. The study analyzed the frequency of queries and their dynamics in the period from February 2023 to January 2025. The results obtained make it possible to determine the feasibility of the current state of digital transformation of agribusiness and assess the level of attention to the applied technological solutions. In addition, work in the practical innovation of system analytics, heads of agricultural enterprises and specialized experts allows timely response to changes in information flows and the formation of competitive development strategies. The article may be of interest to heads of agro-industrial enterprises, IT specialists, researchers and students dealing with the problems of digitalization of the industry. The research methodology provides a comprehensive approach to the consideration of innovative solutions and can be adapted to the analysis of others observed in the agricultural region presented today.

KEYWORDS

digital technologies, agribusiness, big data, IoT, GIS, robotics, Yandex Wordstat

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Responsible Secretary

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Issue Editor

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Literary Editor

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GOST

Nazarov D. M., Gudoshnikova Y. V., Protas N. G. Digital transformation of business: implementation of internet marketing in agriculture of the Urals // INTERNATIONAL AGRICULTURAL JOURNAL. 2025. no. 5. pp. 567-571. DOI: https://doi.org/10.55186/25876740_2025_68_5_567. EDN: JXHJKG. (Date of access 24.10.2026).

MLA

Dmitry Nazarov, Gudoshnikova Y. V., Protas N. G.. "Digital transformation of business: implementation of internet marketing in agriculture of the Urals." INTERNATIONAL AGRICULTURAL JOURNAL.5 (2025): 567-571. DOI: https://doi.org/10.55186/25876740_2025_68_5_567. EDN: JXHJKG.

APA

Nazarov D. M., Gudoshnikova Y. V., Protas N. G. (2025). Digital transformation of business: implementation of internet marketing in agriculture of the Urals. INTERNATIONAL AGRICULTURAL JOURNAL(5), 567-571. https://doi.org/10.55186/25876740_2025_68_5_567 EDN: JXHJKG.

Chicago

Dmitry Nazarov, Gudoshnikova Y. V., Protas N. G.. "Digital transformation of business: implementation of internet marketing in agriculture of the Urals." INTERNATIONAL AGRICULTURAL JOURNAL, no. 5 (2025): 567-571. https://doi.org/10.55186/25876740_2025_68_5_567. EDN: JXHJKG.

WIKI

{{cite journal | author = Nazarov D. M., Gudoshnikova Y. V., Protas N. G. | title = Digital transformation of business: implementation of internet marketing in agriculture of the Urals | journal = INTERNATIONAL AGRICULTURAL JOURNAL | year = 2025 | issue = 5 | pages = 567-571 | doi = 10.55186/25876740_2025_68_5_567 }} EDN: JXHJKG

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