RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN

Yuliya Afanasyeva; Olga Shibarshina

doi:10.55186/2713-1424-2026-59-74

UDC

339.133.017

RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN

Published in STOLYPIN ANNALS · Pages 59–74 · Rubric: 5.2.3. Regional and sectoral economy

DOI: https://doi.org/10.55186/2713-1424-2026-59-74

Received: 01.04.2026 Accepted: 01.04.2026 Published: 01.04.2026

Authors

Yuliya Afanasyeva

Olga Shibarshina

Yuliya Afanasyeva

Academic degree: candidate of philosophical sciences

Science rang: docent

Ryazan branch of the «Moscow Witte University» Associate Professor · Department of Business and Management · Russian Federation · Ryazan

Olga Shibarshina

Academic degree: candidate of sociological sciences

Science rang: docent

Ryazan branch of the «Moscow Witte University» Deputy Head of the Department · Department of Business and Management · Russian Federation · Ryazan

ABSTRACT

This article is devoted to the study of consumer behavior of residents of the city of Ryazan in the meat market. The purpose of the study is to identify the main factors influencing the choice of consumers when purchasing meat products, as well as to analyze the trends in meat consumption among the population of the region. The authors present a study of consumer behavior in the meat market of the city of Ryazan. The study examines the main factors influencing the choice of meat products by residents of the city, including price preferences, product quality, brand, assortment, and service level. The study analyzes the structure of demand and identifies the most popular types of meat and shopping formats (supermarkets, markets, and specialized stores). The authors paid special attention to studying consumer motivation, their attitude towards domestic and imported manufacturers, and the impact of advertising and promotions on purchasing decisions. The results of the study allow us to identify key market trends and can be used to develop effective marketing strategies and increase the competitiveness of meat industry enterprises in the region. The study is based on the results of a sociological survey conducted among residents of the city of Ryazan, and includes a statistical analysis of the obtained data. The conclusions and recommendations presented in the study are aimed at improving the effectiveness of marketing strategies for enterprises operating in the regional meat market. The analysis of consumer behavior in the meat and meat products market remains relevant, as it allows manufacturers and trading organizations to respond promptly to changes in consumer tastes, preferences, and behavior, and to effectively manage product ranges, pricing, and marketing strategies.

KEYWORDS

consumer behavior; meat market; choice factors; consumer loyalty; market segmentation; product quality; price; healthy lifestyle

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Chairman of editorial board

Aleksandr Fomin

GOST

Afanasyeva Y. S., Shibarshina O. Y. RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN // . 2026. pp. 59-74. DOI: https://doi.org/10.55186/2713-1424-2026-59-74. (Date of access 20.08.2026).

MLA

Yuliya Afanasyeva, Shibarshina O. Y.. "RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN." (2026): 59-74. DOI: https://doi.org/10.55186/2713-1424-2026-59-74.

APA

Afanasyeva Y. S., Shibarshina O. Y. (2026). RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN. , 59-74. https://doi.org/10.55186/2713-1424-2026-59-74

Chicago

Yuliya Afanasyeva, Shibarshina O. Y.. "RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN." , no. (2026): 59-74. https://doi.org/10.55186/2713-1424-2026-59-74.

WIKI

{{cite journal | author = Afanasyeva Y. S., Shibarshina O. Y. | title = RESEARCH OF CONSUMER BEHAVIOR IN THE MEAT MARKET OF THE CITY OF RYAZAN | journal = | year = 2026 | pages = 59-74 | doi = 10.55186/2713-1424-2026-59-74 }}

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