Sustainable development of agrotourism in the context of globalization

Gulnara Dzhancharova; Sergey Eroshkin; Olga Lebedeva; Konstantin Lebedev

doi:10.55186/25876740_2025_68_6_773

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SUSTAINABLE DEVELOPMENT OF AGROTOURISM IN THE CONTEXT OF GLOBALIZATION Sustainable development of agrotourism in the context of globalization

АА Аа

Published in INTERNATIONAL AGRICULTURAL JOURNAL · Pages 773–777 · Rubric: Agrarian reform and forms of managing

DOI: https://doi.org/10.55186/25876740_2025_68_6_773

Received: 26.05.2025 Accepted: 25.06.2025 Published: 01.12.2025

Authors

Gulnara Dzhancharova

ORCID Scopus ResearcherID SPIN

Sergey Eroshkin

ORCID Scopus SPIN

Olga Lebedeva

ORCID Scopus ResearcherID SPIN

Konstantin Lebedev

ORCID Scopus ResearcherID SPIN

Gulnara Dzhancharova

Academic degree: candidate of economic sciences

Russian State Agrarian University – Moscow Timiryazev Agricultural Academy acting head of the department · department of political economy and world economy · Russian Federation · Moscow

ORCID Scopus ResearcherID SPIN

Sergey Eroshkin

Academic degree: candidate of economic sciences

Science rang: docent

Russian State Agrarian University – Moscow Timiryazev Agricultural Academy; Peoples' Friendship University of Russia named after Patrice Lumumba associate professor of the department · department of management; department of applied economics, Graduate school of management · Russian Federation · Moscow

ORCID Scopus SPIN

Olga Lebedeva

Academic degree: candidate of economic sciences

Science rang: docent

Financial University under the Government of the Russian Federation associate professor of the department · department of tourism and hotel business · Russian Federation · Moscow

ORCID Scopus ResearcherID SPIN

Konstantin Lebedev

Academic degree: doctor of economic sciences

Science rang: professor

Russian State Agrarian University – Moscow Timiryazev Agricultural Academy; Financial University under the Government of the Russian Federation professor of the department · department of accounting, finance and taxation; department of international business · Russian Federation · Moscow

ORCID Scopus ResearcherID SPIN

ABSTRACT

In the context of globalization, agro-tourism is an important tool for the sustainable development of rural areas, ensuring a balance between economic efficiency, social stability and environmental safety. This article analyzes the key factors determining the prospects of agro-tourism, taking into account its economic, environmental and social aspects. The study is based on a qualitative approach, including a review of scientific literature and the study of practical examples from countries such as Italy, Morocco, Botswana and Kazakhstan, which allows us to identify successful strategies and obstacles faced by regions in the development of this area. From an economic point of view, agro-tourism serves as a lever for creating jobs and increasing rural incomes, especially in conditions where traditional farming is facing challenges such as price fluctuations or climate change. For example, in the Italian regions of Tuscany and Sicily, investments in agro-tourist farms have contributed not only to employment growth, but also to infrastructure modernization, which confirms its role in economic diversification. At the same time, environmental sustainability requires the introduction of "green" solutions related to the use of renewable energy sources and waste minimization, which reduces pressure on nature and meets the needs of tourists who value eco-friendly recreation. It has been established that the social importance of agro-tourism lies in the support of local communities and the preservation of cultural traditions. It has been proven that the participation of residents in the development of projects improves the quality of life and strengthens the identity of the region, and technological progress, including digital platforms, increases the competitiveness of the industry, simplifying access to global markets. Kazakhstan's experience demonstrates that foreign investment can accelerate the development of the sector, but measures are needed to protect local entrepreneurs and preserve authenticity. At the same time, the sustainable development of agro-tourism requires an integrated approach combining economic incentives, environmental responsibility and social engagement. It has been established that the prospects of the industry depend on the adaptation of global practices to local conditions, which underlines the importance of further research and strategic planning.

KEYWORDS

agro-tourism, sustainable development, globalization, rural economy, institutional environment, investments, technologies, clusters

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Aleksandr Fomin

Deputy Editor-in-Chief

Tat'yana V. Kazennova

Responsible Secretary

Irina Mamontova

Issue Editor

Gilyana Yakushkina

Literary Editor

Marina G. Fomina

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GOST

Dzhancharova G. K., Eroshkin S. Y., Lebedeva O. E., Lebedev K. A. Sustainable development of agrotourism in the context of globalization // . 2025. pp. 773-777. DOI: https://doi.org/10.55186/25876740_2025_68_6_773. (Date of access 20.08.2026).

MLA

Gulnara Dzhancharova, Eroshkin S. Y., Lebedeva O. E., Lebedev K. A.. "Sustainable development of agrotourism in the context of globalization." (2025): 773-777. DOI: https://doi.org/10.55186/25876740_2025_68_6_773.

APA

Dzhancharova G. K., Eroshkin S. Y., Lebedeva O. E., Lebedev K. A. (2025). Sustainable development of agrotourism in the context of globalization. , 773-777. https://doi.org/10.55186/25876740_2025_68_6_773

Chicago

Gulnara Dzhancharova, Eroshkin S. Y., Lebedeva O. E., Lebedev K. A.. "Sustainable development of agrotourism in the context of globalization." , no. (2025): 773-777. https://doi.org/10.55186/25876740_2025_68_6_773.

WIKI

{{cite journal | author = Dzhancharova G. K., Eroshkin S. Y., Lebedeva O. E., Lebedev K. A. | title = Sustainable development of agrotourism in the context of globalization | journal = | year = 2025 | pages = 773-777 | doi = 10.55186/25876740_2025_68_6_773 }}

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SUSTAINABLE DEVELOPMENT OF AGROTOURISM IN THE CONTEXT OF GLOBALIZATION Sustainable development of agrotourism in the context of globalization

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