DIGITAL REENGINEERING AS A TOOL FOR INCREASING THE COMPETITIVENESS OF SMALL BUSINESSES IN GLOBAL MARKETS
Abstract and keywords
Abstract (English):
The modern business environment is characterized by high dynamism and growing competition. In these conditions, small enterprises are forced to look for innovative approaches to improve their efficiency and competitiveness in the global market. The article considers digital reengineering as one of the most promising tools to achieve this goal.

Keywords:
digital re-engineering, efficiency, quality metrics, competitiveness, automation, optimization, artificial intelligence, machine learning
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References

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