Russian Federation
The paper considers the construction of the Boston Consulting Group Matrix (BCCM), what are its elements, structure, how to find and use them How the IBCC is built, what are its elements, structure, how to find them, using what information. How to draw relevant conclusions, apply effectively to maximize it for business development, build effective strategies for it. The article answers the questions posed.
BCG matrix, Boston Consulting Group Matrix, MBCC
1. Ioana A., Mirea V., Bălescu C. Analysis of service quality management in the materials industry using the bcg matrix method // Amfiteatru Economic Review. 2009. T. 11. № 26. S. 270-276.
2. Zeithaml V.A., “Rajan” Varadarajan P., Zeithaml C.P. The contingency approach: its foundations and relevance to theory building and research in marketing // European Journal of Marketing. 1988. T. 22. № 7. S. 37-64.
3. Kripak E.M., Shepel' V.N., Shatalova T.N. Metody analiza assortimentnoy politiki proizvodstvennogo predpriyatiya // Vestnik Orenburgskogo gosudarstvennogo universiteta. 2012. № 1 (137).
4. Voronina V.M. Prognozirovanie bankrotstva promyshlennyh predpriyatiy s pomosch'yu kolichestvennyh i kachestvennyh metodov analiza: problemy teorii i praktiki // Ekonomicheskiy analiz: teoriya i praktika. 2007. № 18.
5. Chernikov A.A., Strelkova L.V. Metody i modeli strategicheskogo upravleniya predpriyatiem // Rezhim dostupu: http://www. unn. ru/pages/vestniki _journals/99990193_ West_econ_finans_2004_2. 2004. T. 286. S. 29-33.
6. Aylesworth A., Chapman K., Dobscha S. Animal companions and marketing: Dogs are more than just a cell in the bcg matrix! // ACR North American Advances. 1999.
7. Rybal'chenko I. Prakticheskie metody razrabotki i analiza tovarnoy strategii predpriyatiya na osnove vnutrenney vtorichnoy informacii // Korporativnyy menedzhment. Rezhim dostupu: http://www. cfin. ru/marketing/quasi_bcg. shtml. 1999.
8. Kozlova O.A., Nechaeva E.V. Analiz effektivnosti tovarnogo assortimenta predpriyatiya s pomosch'yu dvuhfaktornoy modeli // Ekonomicheskiy analiz: teoriya i praktika. 2009. № 33.
9. Parahina V.N., Maksimenko L.S., Panasenko S.V. Strategicheskiy menedzhment. M.: KnoRus, 2006.
10. Matrica Bostonskoy Konsaltingovoy Gruppy: podrobnyy obzor http://powerbranding.ru/biznes-analiz/bcg/
