Russian Federation
Russian Federation
Russian Federation
Russian Federation
Russian Federation
The article presents the research results and prospects for the development of the cottage cheese market in Russia and in Nizhny Novgorod. The study was carried out with the subsequent purpose of using its results in determining the system of demand formation and sales promotion; the formation of approaches to promote new curd products and cottage cheese in the market of Nizhny Novgorod. The relevance of this article is due to the fact that the dairy market is undergoing a phase of stagnation, and despite the popularization of healthy nutrition, demand is steadily falling. Devaluation risks, a difficult economic situation in the country led to a decrease in the purchasing power of money income of the population and an increase in the cost of production of dairy products in 2015-2016, which affected the prices of dairy products. This caused a reduction in consumer demand for quality finished products. The authors present extensive statistical data that demonstrate the dynamics and prospects for the development of the dairy market on a domestic scale. The article presents and discusses the research results of this market in one of the largest cities of Russia - Nizhny Novgorod. Responses were received to the key requirements of consumers - taste, material, form and design of packaging, price range and place of sale. The results of the research will allow to modify the existing product and bring it to the degree of satisfaction of the preferences of the end user of this product.
dairy products, cottage cheese market, market research, survey, consumers
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