Russian Federation
The paper considers the trends of Internet marketing coming in 2018, as the trends considered are the following technologies: native (natural) ads, chat-bots, educational content. The mechanisms of educational content to obtain a loyal user for providing useful information: analytical data, opinions of experts, which increases the loyalty of the target audience by enhancing the company's status as an expert in a certain topic. Considered native advertising, which is located in the place where the man himself is looking for answers to outstanding questions and helps to solve the problem exactly the same as sponsored content. Considered chat-bots, in which the algorithm searches for the key words in the message from the user, on the basis of which gives the answers in advance attached to those keywords.
chat-bot, Internet-marketing, native advertising, educational content marketing
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