Russian Federation
The paper considers reveals the relevance of Internet marketing in relation to entrepreneurship. Features of channels of traffic attraction are revealed on the basis of the use of Owned Media, Paid Media, Earned Media. The models of consumers' behavior of goods and services and innovative targeting are revealed. The work is based on the idea that it is necessary to use a systematic approach to promoting economic activity. It is important to develop the skill of fast self-learning, because speed is a decisive factor when applying new marketing tools to attract customers.
internet-marketing, entrepreneurship, business
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