Russian Federation
Russian Federation
Russian Federation
Russian Federation
UDC 338.48
UDC 338.53
UDC 63
In the context of globalization, agro-tourism is an important tool for the sustainable development of rural areas, ensuring a balance between economic efficiency, social stability and environmental safety. This article analyzes the key factors determining the prospects of agro-tourism, taking into account its economic, environmental and social aspects. The study is based on a qualitative approach, including a review of scientific literature and the study of practical examples from countries such as Italy, Morocco, Botswana and Kazakhstan, which allows us to identify successful strategies and obstacles faced by regions in the development of this area. From an economic point of view, agro-tourism serves as a lever for creating jobs and increasing rural incomes, especially in conditions where traditional farming is facing challenges such as price fluctuations or climate change. For example, in the Italian regions of Tuscany and Sicily, investments in agro-tourist farms have contributed not only to employment growth, but also to infrastructure modernization, which confirms its role in economic diversification. At the same time, environmental sustainability requires the introduction of "green" solutions related to the use of renewable energy sources and waste minimization, which reduces pressure on nature and meets the needs of tourists who value eco-friendly recreation. It has been established that the social importance of agro-tourism lies in the support of local communities and the preservation of cultural traditions. It has been proven that the participation of residents in the development of projects improves the quality of life and strengthens the identity of the region, and technological progress, including digital platforms, increases the competitiveness of the industry, simplifying access to global markets. Kazakhstan's experience demonstrates that foreign investment can accelerate the development of the sector, but measures are needed to protect local entrepreneurs and preserve authenticity. At the same time, the sustainable development of agro-tourism requires an integrated approach combining economic incentives, environmental responsibility and social engagement. It has been established that the prospects of the industry depend on the adaptation of global practices to local conditions, which underlines the importance of further research and strategic planning.
agro-tourism, sustainable development, globalization, rural economy, institutional environment, investments, technologies, clusters
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