\n
Borden N. The Concept of the Marketing Mix \/\/ Strategic Management Journal, 1990. \u2013 \u211611.<\/li>\n
McCarthy\u00a0E. J. Basic Marketing:\u00a0A Managerial Approach, Homewood, IL: Richard D. Irwin, 1960<\/li>\n
\u041b\u0430\u0432\u043b\u043e\u043a \u041a. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0443\u0441\u043b\u0443\u0433: \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, 4-\u0435 \u0438\u0437\u0434.: \u041f\u0435\u0440. \u0441 \u0430\u043d\u0433\u043b. \u2013 \u041c.: \u0412\u0438\u043b\u044c\u044f\u043c\u0441, 2005.<\/li>\n
\u041a\u043e\u0442\u043b\u0435\u0440 \u0424. \u041e\u0441\u043d\u043e\u0432\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. 5-\u0435 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u043e\u0435 \u0438\u0437\u0434. \/\u0424. \u041a\u043e\u0442\u043b\u0435\u0440, \u0413. \u0410\u0440\u043c\u0441\u0442\u0440\u043e\u043d\u0433, \u0412. \u0412\u043e\u043d\u0433, \u0414. \u0421\u043e\u043d\u0434\u0435\u0440\u0441. \u2013 \u041c.: \u0412\u0438\u043b\u044c\u044f\u043c\u0441, 2015.<\/li>\n
\u041d\u043e\u0432\u0430\u0442\u043e\u0440\u043e\u0432 \u042d. \u0412. \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0442\u0435\u043e\u0440\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0443\u0441\u043b\u0443\u0433 \/\u042d. \u0412. \u041d\u043e\u0432\u0430\u0442\u043e\u0440\u043e\u0432<\/a>\u00a0\/\/\u00a0\u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430. \u0421\u0435\u0440. \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442. — 2008. — \u2116 2\u00a0\u00a0EDN:\u00a0 JUBTVJ<\/a><\/li>\n
\u0411\u0430\u0433\u0438\u0435\u0432 \u0413.\u041b., \u0427\u0435\u0440\u0435\u043d\u043a\u043e\u0432 \u0412.\u0418. \u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043a\u0430\u043a \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u044f \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \/\/ \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438. — 2018. — \u2116 3. EDN:\u00a0 LXARSP<\/a><\/li>\n<\/ol>\n
References<\/strong><\/p>\n
\n
Borden N. The Concept of the Marketing Mix \/\/ Strategic Management Journal, 1990. \u2013 \u211611.<\/li>\n
McCarthy\u00a0E. Jerome Basic Marketing:\u00a0A Managerial Approach, Homewood, IL: Richard D. Irwin, 1960.<\/li>\n
Lovelock K. Marketing uslug: personal, tekhnologia, strategia [Service marketing: personnel, technology, strategy], 4th ed.: Per. from English. — M.: Williams, 2005.<\/li>\n
Kotler F. Osnovi marketinga [Fundamentals of marketing]. 5th European ed. \/F. Kotler, G. Armstrong, W. Wong, D. Saunders. \u2013 M.: Williams, 2015.<\/li>\n
Novatorov E. V. Sravnitelniy analiz teoriy marketinga uslug [Comparative analysis of service marketing theories] \/ E. V. Novatorov \/\/ Bulletin of St. Petersburg. university Ser. Management. — 2008. — No. 2 EDN: JUBTVJ<\/li>\n
Bagiev G.L., Cherenkov V.I. Modern marketing as a philosophy and technology for sustainable development \/\/ Problems of the modern economy. — 2018. — No. 3. EDN:\u00a0 LXARSP<\/a><\/li>\n<\/ol>\n
\u0414\u043b\u044f \u0446\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f:<\/strong> \u0420\u043e\u043c\u043e\u0434\u0430\u043d\u043e\u0432\u0441\u043a\u0430\u044f \u041d.\u0411. \u0421\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u043c\u0438\u043a\u0441\u0430 \u0432 \u043a\u0438\u043d\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u00a0\/\/ \u00a0\u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b. 2023. \u2116 4. URL: https:\/\/qje.su\/ekonomicheskaya-teoriya\/moskovskij-ekonomicheskij-zhurnal-4-2023-4\/<\/a><\/p>\n
\u00a9 \u0420\u043e\u043c\u043e\u0434\u0430\u043d\u043e\u0432\u0441\u043a\u0430\u044f \u041d.\u0411., 2023. \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b, 2023, \u2116 4.<\/em><\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
PDF-\u0444\u0430\u0439\u043b \u0441\u0442\u0430\u0442\u044c\u0438 \u041d\u0430\u0443\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f Original article \u0423\u0414\u041a 338.467.6 doi: 10.55186\/2413046X_2023_8_4_145 \u0421\u041f\u0415\u0426\u0418\u0424\u0418\u041a\u0410 \u041c\u041e\u0414\u0415\u041b\u0418 \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413-\u041c\u0418\u041a\u0421\u0410 \u0412 \u041a\u0418\u041d\u041e\u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413\u0415 THE SPECIFICS OF USING THE MARKETING MIX MODEL IN FILM MARKETING \u0420\u043e\u043c\u043e\u0434\u0430\u043d\u043e\u0432\u0441\u043a\u0430\u044f \u041d\u0430\u043d\u0430 \u0411\u043e\u0440\u0438\u0441\u043e\u0432\u043d\u0430, \u043a.\u044d.\u043d., \u0434\u043e\u0446\u0435\u043d\u0442 \u043a\u0430\u0444\u0435\u0434\u0440\u044b \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u044c\u044e\u0446\u0438\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0424\u0413\u0411\u041e\u0423 \u0412\u041e \u0412\u0441\u0435\u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0439 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u043a\u0438\u043d\u0435\u043c\u0430\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u0438\u043c\u0435\u043d\u0438 \u0421.\u0410. \u0413\u0435\u0440\u0430\u0441\u0438\u043c\u043e\u0432\u0430, E-mail: proficinema@mail.ru Romodanovskaya Nana, PhD in Economics, Associate Professor of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[145],"tags":[244],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7IyHt-98C","_links":{"self":[{"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/posts\/35130"}],"collection":[{"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/comments?post=35130"}],"version-history":[{"count":2,"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/posts\/35130\/revisions"}],"predecessor-version":[{"id":35146,"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/posts\/35130\/revisions\/35146"}],"wp:attachment":[{"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/media?parent=35130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/categories?post=35130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qje.su\/wp-json\/wp\/v2\/tags?post=35130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}