The article considers both conservative methods of storing horticultural products, as well as progressive ones based on innovative technologies that ensure the long-term preservation of the marketable appearance of fruit and the possibility of carrying out their longer processing after unloading from the storehouse. This can be achieved by fruit storehouse equipment with controlled atmosphere (ordinary, modified, controlled, controlled with ultra-low oxygen concentration). It was found through the present research that the majority of horticultural companies of the Lipetsk region carry out storage of fruits and berries using this technology, one of which is CJSC “Agrofirma imeni 15 let Oktyabrya”. In the dynamics of the company, the volumes of laying fruit and berries for storage using a controlled atmosphere are growing, which allows for the continuous process of selling apples during winter and spring, as well as producing juices from the local raw materials. The use of this storage technology increases the production cost, in the structure of which the share of storage costs amounted up to 43.0%. At the same time, the profit obtained from product storage per 1 centner amounted to 1032 rubles.