<\/a><\/figure><\/div>\n\n\n\n3.2 New highlights of Internet corporate social responsibility in the context of the COVID-19<\/p>\n
3.2.1 Attaching importance to the interests of employees<\/p>\n
On January 7, 2021, the 2020 (10th) Annual Conference of China Internet Industry, hosted by the Internet Society of China, was held in Beijing. This year’s annual conference focused on the social responsibility of Internet enterprises, and the “Platform Enterprises’ Initiative to Care for Workers”, signed by 14 leading Internet enterprises, was released at the conference. Retail e-commerce platform enterprises should comply with the relevant provisions of the labor law, sign labor contracts with employees, and should also create a good working environment, provide education and training opportunities, adopt a reasonable salary assessment mechanism, protect the physical health and personal dignity of employees, create space for the promotion and development of employees, enhance the sense of belonging of employees, and cultivate, retain and attract talents for the enterprise.<\/p>\n
Affected by the global spread of the epidemic, some enterprises, especially private, small and micro enterprises operating difficulties, even to the point of unsustainability. Government departments not only introduced preferential tax policies to support the development of enterprises, enterprises to pay pension, unemployment, work-related injuries three social insurance premiums clearly “exempt, reduce, slow” and other policies, but also to guide enterprises to adopt a “people-oriented” corporate management system, for example, to adjust salaries, rotation, and attract talent.[9]For example, to adjust the salary, rotational rest, shorten working hours, home standby, etc., to try to stabilize the position, no layoffs or less layoffs.<\/p>\n
3.2. 2 Protect the interests of consumers<\/p>\n
Leading Internet enterprises launched online medical, smart sports, online education and other services to meet the needs of consumers living and learning in isolation at home, including housekeeping services, laundry and shoe washing, deep cleaning, car maintenance and other services can also be purchased and booked online, allowing consumers to intuitively feel the sense of responsibility of Internet enterprises in the epidemic and trust the quality of products from Internet enterprises.[10]<\/p>\n
As a medium-sized Internet company, Luan Runfeng, chairman of Beijing Jinhe Network Co., Ltd., said that consumers’ first need is safety and health, and COVID-19 has made this need even more urgent. Taking advantage of its advantages, the company’s team has launched dozens of anti-epidemic software. For example, only 8 days after receiving the call on January 2, 2020, the epidemic prevention platform “Sunshine Pharmacy Platform”, which focuses on the sales and management of antipyretic drugs in pharmacies, was officially launched, and the operation is simple and convenient.<\/p>\n
3.2.3 Taking responsibility for innovation<\/p>\n
During the COVID-19, Internet enterprises relied on their own product technologies to make many contributions to technology innovation, resumption of work and medical health. The CT imaging AI and full genetic analysis AI developed by Ali Dharma Institute are online and used in more than 620 medical institutions worldwide. Technological innovation has become an intrinsic driving force on Tencent’s development path. Tencent spent RMB 38.972 billion on R&D in 2020, up 28.25% year-on-year; the company’s R&D staff ratio was 68%, up 16 percentage points year-on-year.[11]<\/p>\n
Innovation responsibility in the epidemic is mainly by the leading Internet enterprises to solve social problems based on innovation rate responsibility model, innovation responsibility is mainly manifested in the following 3 aspects: 1. online medical platform, many Internet enterprises in conjunction with government agencies quickly launched good doctor online, Tencent medical dictionary, Dr. Ding Xiang and other Internet medical services platform for the COVID-19 online consultation. 2. online office and learning. Internet enterprises provided nailing, enterprise WeChat, online courses of Tencent conference telecommuting software, cloud classroom and other Internet tools to secure learning and working needs. 3. artificial intelligence to help vaccine research and development, Internet enterprises for the first time promoted artificial intelligence algorithms and computing power on a large scale for research and application of viral infectious diseases.<\/p>\n
Previously, only large enterprises in China paid more attention to innovation, but were in a lonely situation for a long time, because SMEs, both upstream and downstream in their industrial chain, were rarely involved. Through this epidemic, SMEs realized the importance of innovation and that the only way to achieve sustainable business development is through technological innovation.[12] For example, Henan Ruyuan Education Technology Co., Ltd. CSR management model innovation, find the company’s development direction in the needs of society, free online synchronous classroom courses for primary and secondary school students, the curriculum includes epidemic prevention education, moral education, thematic education and film education and other educational resources, through this free course the company was recognized by the education department.<\/p>\n
3.2.4 Active participation in social welfare<\/p>\n
On January 1, 2022, Alibaba, through the Alipay Public Welfare Foundation, donated 10 million yuan to the Red Cross Society of Xi’an, which will be used in accordance with the unified allocation of local anti-epidemic needs, focusing on securing anti-epidemic medical and livelihood materials, volunteer recruitment support, etc. Tencent has announced an initial donation of 20 million yuan through the Tencent Public Welfare Charity Foundation to help fight the epidemic in Xi’an with the Shanxi Provincial Charity Association. Tencent said the donation comes from the 1.5 billion yuan War Epidemic Fund set up by the Tencent Public Welfare Charity Foundation early last year to fight the COVID-19. NetEase Public Welfare Foundation decided to donate 10 million yuan, mainly for the protection of local citizens, students, anti-epidemic workers need to meat and vegetables, heating equipment and other basic materials procurement.[13]<\/p>\n
Due to their own limited capacity, small businesses organize their employees to be community volunteers, assisting community staff to carry out volunteer services such as code verification information, prevention and control publicity and material delivery. For example, Zendo’s first live broadcast with goods breaks the traditional rural sales model, using the Internet platform to adjust the rural industry chain, ensure product quality and deliver products to consumers in a timely manner.<\/p>\n
\n- Conclusion and strategies<\/strong><\/li>\n<\/ol>\n
To sum up, different types of enterprises bear different social responsibilities within their capacity. The social responsibility of Internet enterprises under the influence of the COVID-19 presents new characteristics of concern for employees’ interests, consumers’ interests, product responsibility, social welfare and technological innovation.<\/p>\n
In response to the social responsibility situation of different types of Internet enterprises, the state should adopt a flexible management strategy with multiple models, give financial subsidies to enterprises that undertake social responsibility, and adopt a tax relief management approach to guide the flow of market resources to positive enterprises. Large Internet enterprises establish big data platforms, share resources with netizens, improve social responsibility information disclosure and create more employment opportunities. Small and medium-sized enterprises take the initiative to get out of the predicament, dataize social responsibility management and scientificize decision-making, innovate or transform their development models in the process of fulfilling their responsibilities, and achieve their sustainable development goals.<\/p>\n
References<\/strong><\/p>\n\n- Shu Xian Zhang.Research on the current situation and countermeasures of social responsibility fulfillment of Internet enterprises.Economist2020\uff0c(8), p. 277-279.<\/li>\n
- Wuhan City Federation of Industry and Commerce, Wuhan University, China New Private Economy Research Center Group, Luo Zhi, Sheng Hanzhi, Li Xuchao, Song Min, Liu Zhenxiu.COVID-19 backdrop Report on the business situation of enterprises in the context of the COVID-19–a study mainly in Wuhan City, Hubei Province . Research on the United Front, 2020(02), p. 176-183.<\/li>\n
- Rao Feng, Tang Qing, Wang Hanpeng, Ma Jie. The impact of theCOVID-19 on employment in Sichuan Provinceanalysis and countermeasures . Economic Research Reference, 2020 (08), p. 56-59.<\/li>\n
- Ehie I C. Examining the corporate social responsibility orientation in developing countries: an empirical investigation of the Carroll’s corporate social responsibility pyramid. International Journal of Business Governance and Ethics, 2016, 11(1), p. 1-20.<\/li>\n
- Zhao Wenzhe and Feng Jun. Research on new employment patterns in the context of the COVID-19 epidemic.management trend 2019\uff0816\uff09, p. 267-274.<\/li>\n
- A Study of New Employment Patterns in the Context of the COVID-19—The “Shared Staff” Model as an Example [J]. Industrial Economics Review, 2020 (06), p. 27-31.<\/li>\n
- Ou Lingli. Study on the Impact of COVID-19 on Small and Medium-sized Enterprises in Hubei Province and Countermeasures. Journal of Hubei College of Economics (Humanities and Social Sciences Edition), 2020.17 (10).<\/li>\n
- Yi KaiGang.SunXuJing Enterprise Opening Based on the Perspective of Strategic Social Responsibility Innovation in Sichuan. Technological progress and countermeasures,2014(1), p. 78-80.<\/li>\n
- Suxue .Corporate sustainability and institutional shareholders: The pressure of social responsible pension funds on environmental firm practices.Business Management Consulting.2016.\uff0805\uff09,p. 456-478.<\/li>\n
- Mercedes Alda .Corporate sustainability and institutional shareholders: The pressure of social responsible pension funds on environmental firm practices.business strategy and the Environment \/Volume28\uff0cIssue\/p.2017(06), p. 1060-1071.<\/li>\n
- Sitikantha.zhihong Wang.Financial Crisis and Corporate Social Responsible Mutual Fund Flows.International Journal of financial studies 5January.2018 p. 19-32.<\/li>\n
- Zhao Wen zhe , Feng Jun. Research on new employment patterns in the context of the COVID-19.A Study of New Employment Patterns in the Context of the COVID-19–The “Shared Staff” Model as an Example . Industrial Economics Review, 2020 (06)\uff0cp. 342-353.<\/li>\n
- KPMG. The KPMG Survey of Corporate Responsibility Reporting2020\uff3b R\/ OL\uff3d.\uff3b2020 – 04 – 23\uff3d.https\uff1a \/ \/ assets. kpmg \/ content \/ dam \/ kpmg \/ be \/ pdf \/ 2020 \/kpmg- survey-of-corporate-responsibility-reporting-2020.pdf.<\/li>\n<\/ol>\n
\u0414\u043b\u044f <\/strong>\u0446\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f:<\/strong>\u00a0Yang Yang. Development of internet corporate social responsibility under the background of Covid-19 pandemice: new managerial landmark \/\/ \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b. 2022. \u2116 5. URL: https:\/\/qje.su\/ekonomicheskaya-teoriya\/moskovskij-ekonomicheskij-zhurnal-5-2022-48\/<\/a><\/p>\n\u00a9 Yang Yang, 2022. \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b, 2022, \u2116 5.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"PDF-\u0444\u0430\u0439\u043b \u0441\u0442\u0430\u0442\u044c\u0438 \u041d\u0430\u0443\u0447\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f Original article \u0423\u0414\u041a 334 doi: 10.55186\/2413046X_2022_7_5_312 DEVELOPMENT OF INTERNET CORPORATE SOCIAL RESPONSIBILITY UNDER THE BACKGROUND OF COVID-19 PANDEMICE: NEW MANAGERIAL LANDMARK Yang Yang\uff0cPh. D. Candidates of the Department of Management, Southern Federal University,E-mail: 393567991@ qq.com Abstract.\u00a0\u00a0\u00a0 During the ongoing COVID-19 epidemic, Chinese enterprises have combined their economic and legal responsibilities with […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[145],"tags":[229],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7IyHt-7HW","_links":{"self":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts\/29632"}],"collection":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/comments?post=29632"}],"version-history":[{"count":3,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts\/29632\/revisions"}],"predecessor-version":[{"id":29638,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts\/29632\/revisions\/29638"}],"wp:attachment":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/media?parent=29632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/categories?post=29632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/tags?post=29632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}