Alvy,\nL. M., & Calvert, S. L. (2008). Food marketing on popular children’s web\nsites: A content analysis. Journal of the American Dietetic Association,\n108(4), 710-713. doi:10.1016\/j.jada.2008.01.006<\/li>

Ashley,\nC., & Tuten, T. (2015). Creative strategies in social media marketing: An\nexploratory study of branded social content and consumer engagement. Psychology\nand Marketing, 32(1), 15-27. doi:10.1002\/mar.20761<\/li>

Bertrand,\nM., Karlan, D., Mullainathan, S., Shafir, E., & Zinman, J. (2010). What’s\nadvertising content worth? evidence from a consumer credit marketing field\nexperiment. Quarterly Journal of Economics, 125(1), 263-306.\ndoi:10.1162\/qjec.2010.125.1.263<\/li>

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Holliman,\nG., & Rowley, J. (2014). Business to business digital content marketing:\nMarketers\u2019 perceptions of best practice. Journal of Research in Interactive\nMarketing, 8(4), 269-293. doi:10.1108\/JRIM-02-2014-0013<\/li>

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Shareef,\nM. A., Dwivedi, Y. K., Kumar, V., & Kumar, U. (2017). Content design of\nadvertisement for consumer exposure: Mobile marketing through short messaging\nservice. International Journal of Information Management, 37(4), 257-268.\ndoi:10.1016\/j.ijinfomgt.2017.02.003<\/li>

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\u041d\u0430\u0437\u0430\u0440\u043e\u0432\n\u0414.\u041c., \u0411\u043b\u0430\u0433\u0438\u043d\u0438\u043d \u0412.\u0410., \u041d\u0430\u0437\u0430\u0440\u043e\u0432 \u0410.\u0414. \u041a\u043e\u043c\u043f\u0430\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432\n\u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438. \u0412 \u0441\u0431\u043e\u0440\u043d\u0438\u043a\u0435: BI-\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438\n\u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u043d\u0430\u0443\u0447\u043d\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u0447\u043d\u043e-\u0437\u0430\u043e\u0447\u043d\u043e\u0439\n\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438. \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e-\u0410\u0440\u043c\u044f\u043d\u0441\u043a\u0438\u0439 (\u0421\u043b\u0430\u0432\u044f\u043d\u0441\u043a\u0438\u0439) \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442, \u0423\u0440\u0430\u043b\u044c\u0441\u043a\u0438\u0439\n\u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442. 2014. \u0421. 69-72.<\/li>

\u041d\u0430\u0437\u0430\u0440\u043e\u0432\n\u0410.\u0414. Digital-marketing \u0438\u043b\u0438 \u043a\u0430\u043a \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f\n\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0432\u0435\u0431-\u0440\u0435\u0441\u0443\u0440\u0441. \u0412 \u0441\u0431\u043e\u0440\u043d\u0438\u043a\u0435: BI-\u0422\u0415\u0425\u041d\u041e\u041b\u041e\u0413\u0418\u0418 \u0412 \u041e\u041f\u0422\u0418\u041c\u0418\u0417\u0410\u0426\u0418\u0418\n\u0411\u0418\u0417\u041d\u0415\u0421-\u041f\u0420\u041e\u0426\u0415\u0421\u0421\u041e\u0412 \u0421\u0431\u043e\u0440\u043d\u0438\u043a \u0441\u0442\u0430\u0442\u0435\u0439 \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u043d\u0430\u0443\u0447\u043d\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u0447\u043d\u043e-\u0437\u0430\u043e\u0447\u043d\u043e\u0439\n\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438. \u041e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0437\u0430 \u0432\u044b\u043f\u0443\u0441\u043a: \u0414. \u041c. \u041d\u0430\u0437\u0430\u0440\u043e\u0432, \u0421. \u0412. \u0411\u0435\u0433\u0438\u0447\u0435\u0432\u0430, \u0415. \u0412.\n\u0417\u0443\u0431\u043a\u043e\u0432\u0430. 2015. \u0421. 78-81.<\/li>

\u0420\u0443\u0449\u0438\u0446\u043a\u0430\u044f\n\u041e.\u0410., \u0420\u0443\u0449\u0438\u0446\u043a\u0430\u044f \u041e.\u0415., \u041a\u0440\u0443\u0436\u043a\u043e\u0432\u0430 \u0422.\u0418., \u041d\u0430\u0437\u0430\u0440\u043e\u0432 \u0410.\u0414. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0439: \u0440\u0435\u0430\u043b\u0438\u0438\n\u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438. \u0412 \u0441\u0431\u043e\u0440\u043d\u0438\u043a\u0435: \u042d\u041a\u041e\u041d\u041e\u041c\u0418\u041a\u0410 \u0418 \u0423\u041f\u0420\u0410\u0412\u041b\u0415\u041d\u0418\u0415: \u0421\u041e\u0412\u0420\u0415\u041c\u0415\u041d\u041d\u042b\u0415 \u041f\u0420\u041e\u0411\u041b\u0415\u041c\u042b\n\u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0412\u0441\u0435\u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043d\u0430\u0443\u0447\u043d\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438\n“\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0433\u0443\u043c\u0430\u043d\u0438\u0442\u0430\u0440\u043d\u043e\u0433\u043e \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432\n\u0432\u044b\u0441\u0448\u0435\u0439 \u0448\u043a\u043e\u043b\u0435”. 2018. \u0421. 109-111.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"
DOI 10.24411\/2413-046\u0425-2020-10474 \u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u043a\u0430\u043a \u043e\u0434\u0438\u043d \u0438\u0437 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Content as one of the tools of digital marketing \u041a\u0443\u043b\u0438\u043a\u043e\u0432\u0430 \u0415\u043b\u0435\u043d\u0430 \u0421\u0435\u0440\u0433\u0435\u0435\u0432\u043d\u0430, \u043a.\u044d.\u043d., \u0434\u043e\u0446\u0435\u043d\u0442 \u043a\u0430\u0444\u0435\u0434\u0440\u044b \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438 \u043c\u0443\u043d\u0438\u0446\u0438\u043f\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0423\u0440\u0430\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 Kulikova Elena Sergeevna, Ph.D., associate professor of the Department of State and Municipal Administration of the Ural State Economic University \u0410\u043d\u043d\u043e\u0442\u0430\u0446\u0438\u044f. \u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[145],"tags":[185],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7IyHt-4A0","_links":{"self":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts\/17608"}],"collection":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/comments?post=17608"}],"version-history":[{"count":1,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts\/17608\/revisions"}],"predecessor-version":[{"id":17610,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/posts\/17608\/revisions\/17610"}],"wp:attachment":[{"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/media?parent=17608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/categories?post=17608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qje.su\/en\/wp-json\/wp\/v2\/tags?post=17608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}