%0 Journal Article %T EXPERIENCE IN SCIENTIFIC CLASSIFICATION AND ANALYSIS OF MODERN RUSSIAN IMPACT CONTENT IN THE CONTEXT OF CONTEMPORARY FILM MARKETING STRATEGIES %A Romodanovskaya, N.B. %K film marketing, impact content, promotion, target audience, positioning, audiovisual work %J MOSCOW ECONOMIC JOURNAL %D 2025 %N 10 %P 18 %I Electronic science