TY  JOUR
TI  EVALUATION OF THE EFFECTIVENESS OF INTEGRATED MARKETING STRATEGIES FOR CONSUMER GOODS (BASED ON THE EXAMPLE OF SOCIAL MEDIA MARKETING)
KW  social media marketing
KW  promotion
KW  integrated strategies
KW  consumer goods marketing
KW  globalization in marketing
KW  demassification in marketing
KW  social media as a communication channel
JO  MOSCOW ECONOMIC JOURNAL
AU  Ernazarova, Y.T.
PY  2025
IS  9
PB  Electronic science