%0 Journal Article
%T EVALUATION OF THE EFFECTIVENESS OF INTEGRATED MARKETING STRATEGIES FOR CONSUMER GOODS (BASED ON THE EXAMPLE OF SOCIAL MEDIA MARKETING)
%A Ernazarova, Y.T.
%K social media marketing, promotion, integrated strategies, consumer goods marketing, globalization in marketing, demassification in marketing, social media as a communication channel
%J MOSCOW ECONOMIC JOURNAL
%D 2025
%N 9
%P 15
%I Electronic science