%0 Journal Article
%T THE CONCEPT OF A COMMUNICATION STRATEGY FOR THE IMPLEMENTATION OF A FOOD RETAIL ENTERPRISE OF THE “SUPERMARKET” FORMAT IN RUSSIA
%A Medvedev, D.V.
%K retail, communication strategy, grocery retail, retail chain, digital technologies, supermarket
%J MOSCOW ECONOMIC JOURNAL
%D 2024
%N 9
%P 16
%I Electronic science