TY JOUR TI DEVELOPMENT OF IMPROVEMENT MEASURES MARKETING AC-TIVITIES OF THE ENTERPRISE KW strategy KW marketing activities KW auto chemicals market KW domestic auto chemicals manufacturers KW consumers KW marketplaces KW costs KW profits JO MOSCOW ECONOMIC JOURNAL AU Tkachenko, I.V. AU Anisimova, O.S. PY 2024 IS 9 PB Electronic science