%0 Journal Article %T %A Bakaeva, M.M. %K services of non-bank online lending, the tendency of "care" of banking products and services online, the accumulation of free funds and their withdrawal, the criterion of the effectiveness of banking activities, changes in the direction of economic activity of the population, changes in the motivation of the population, online lending %J MOSCOW ECONOMIC JOURNAL %D 2017 %N 2 %P 0 %I Electronic science