TY  JOUR
TI  MARKETING PLANNING IN TURBULENT MARKET CONDITIONS
KW  marketing planning
KW  strategy
KW  flexible marketing
KW  external environment
KW  SPOD
KW  VUCA
KW  BANI
KW  SHIVA
KW  TACI
JO  MOSCOW ECONOMIC JOURNAL
AU  Savinova, E.V.
PY  2026
IS  11
PB  Electronic science