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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">MOSCOW ECONOMIC JOURNAL</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">MOSCOW ECONOMIC JOURNAL</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Московский экономический журнал</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="online">2413-046X</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">74514</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>Отраслевая и региональная экономика</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject></subject>
    </subj-group>
    <subj-group>
     <subject>Отраслевая и региональная экономика</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">ОСНОВНЫЕ СОСТАВЛЯЮЩИЕ ЭЛЕКТРОННОГО БИЗНЕСА-СТАРТАПА</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>ОСНОВНЫЕ СОСТАВЛЯЮЩИЕ ЭЛЕКТРОННОГО БИЗНЕСА-СТАРТАПА</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Бекмурзаев</surname>
       <given-names>Иса Дуквахович</given-names>
      </name>
      <name xml:lang="en">
       <surname>Bekmurzaev</surname>
       <given-names>Isa Dukvahovich</given-names>
      </name>
     </name-alternatives>
     <email>mail@chesu.ru</email>
     <xref ref-type="aff" rid="aff-1"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">Чеченский государственный университет</institution>
     <country>ru</country>
    </aff>
    <aff>
     <institution xml:lang="en">Чеченский государственный университет</institution>
     <country>ru</country>
    </aff>
   </aff-alternatives>
   <pub-date publication-format="print" date-type="pub" iso-8601-date="2017-12-25T14:01:20+03:00">
    <day>25</day>
    <month>12</month>
    <year>2017</year>
   </pub-date>
   <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2017-12-25T14:01:20+03:00">
    <day>25</day>
    <month>12</month>
    <year>2017</year>
   </pub-date>
   <volume>2</volume>
   <issue>5</issue>
   <fpage>29</fpage>
   <lpage>29</lpage>
   <history>
    <date date-type="received" iso-8601-date="2017-12-07T14:01:20+03:00">
     <day>07</day>
     <month>12</month>
     <year>2017</year>
    </date>
    <date date-type="accepted" iso-8601-date="2017-12-15T14:01:20+03:00">
     <day>15</day>
     <month>12</month>
     <year>2017</year>
    </date>
   </history>
   <self-uri xlink:href="https://qje.su/en/nauka/article/74514/view">https://qje.su/en/nauka/article/74514/view</self-uri>
   <abstract xml:lang="ru">
    <p>В данной статье раскрывается стратегия e-mail маркетинга В2В. Обосновывается необходимость аутсорсинга - передачи нетипичных или «неподъемных» для вашего бизнеса бизнес-процессов, работ «на сторону», специализированной компании. Обосновано, что бизнес-политику BYOD нужно держать под контролем. Определена необходимость актуальной клиентской базы для успешного директ-маркетинга на базе ИТ. Анализируются возможности достижения успеха и денег в информационном бизнесе. Исследованы наиболее известные системы электронных денег. Дана развернутая характеристика WebMoney (WM) и криптовалют. Предложена модель расчета курса криптовалют без учета стохастической составляющей.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>This article reveals the strategy of e-mail marketing B2B. The necessity of outsourcing - the transfer of atypical or &quot;undemanding&quot; business processes for your business, outsourced work, to a specialized company, is grounded. It is justified that the BYOD business policy should be kept under control. The necessity of an actual client base for successful direct marketing on the basis of IT is determined. The possibilities of achieving success and money in the information business are analyzed. The most known systems of electronic money are investigated. There is a detailed description of WebMoney (WM) and crypto currency. A model for calculating the rate of Crypto-currency without taking into account the stochastic component is proposed.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>e-mail маркетинг</kwd>
    <kwd>В2В</kwd>
    <kwd>аутсорсинг</kwd>
    <kwd>бизнес-политика</kwd>
    <kwd>BYOD</kwd>
    <kwd>директ-маркетинг</kwd>
    <kwd>WebMoney</kwd>
    <kwd>криптовалюты</kwd>
    <kwd>расчет курса криптовалют</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>e-mail marketing</kwd>
    <kwd>B2B</kwd>
    <kwd>outsourcing</kwd>
    <kwd>business policy</kwd>
    <kwd>BYOD</kwd>
    <kwd>direct marketing</kwd>
    <kwd>WebMoney</kwd>
    <kwd>crypto-currencies</kwd>
    <kwd>calculating the rate of Crypto-currency</kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
  <p>This article reveals the strategy of e-mail marketing B2B. The necessity of outsourcing - the transfer of atypical or &quot;undemanding&quot; business processes for your business, outsourced work, to a specialized company, is grounded. It is justified that the BYOD business policy should be kept under control. The necessity of an actual client base for successful direct marketing on the basis of IT is determined. The possibilities of achieving success and money in the information business are analyzed. The most known systems of electronic money are investigated. There is a detailed description of WebMoney (WM) and crypto currency. A model for calculating the rate of Crypto-currency without taking into account the stochastic component is proposed.</p>
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