The strategies of digital transformation of rural areas are considered, which only partially correspond to the digitalization of agriculture, since they additionally cover the support of «service» sectors of the rural economy, ensuring comfortable living in rural areas. An analysis of the practice of digital transformation of rural areas in various countries has allowed us to identify several types of strategies. The design is typical for China and involves the government developing all the elements of rural digitalization. This strategy is most focused on solving his social problems. Developed countries adhere to a unification strategy in which the creation of digital products is provided by private business, no distinction is made between the types of territories, but support is provided for the development of rural infrastructure. The Russian strategy for rural digital transformation is differentiated, since it combines private initiative and the definition of national priorities in this area, and participation in the digitalization of regions is significant. Based on the systematization of practical experience of digital transformation of rural areas, a theoretical classification of rural digitalization strategies has been built. The types of strategies differ in the government's attitude to risks, as they can be passed on to businesses or accepted by the government itself. Transferring risk to business is more effective in the market sense, but it does not solve the social problems of the village. Rural digitalization strategies can focus on agriculture or cover the entire agro-industrial complex. The differences in the ways of adapting IT products that ensure the digital transformation of rural areas are highlighted. The basis for distinguishing between digitalization strategies is also the approach to development management.