The management of specially protected natural areas in different subjects of the Russian Federation is a topical research topic, because the legislation in each region implies different features, forms and methods. The purpose of this study is to develop proposals for organizing the management of protected areas in the Chelyabinsk region. The "ECONET" system is effective and actively used in the near abroad, the author of the article makes an attempt to develop the "ECONET" system in the Chelyabinsk region. The practical significance of the study lies in solving the problem of the low level of development of ecological tourism in Russia, in particular in the territories of protected areas. The study proves that this type of tourism is possible and acceptable even at nature protection sites. Also, the significance lies in drawing attention to this type of replenishment of the regional and municipal budget.