The article indicates the general direction of improving the economic efficiency of economic activity of the agricultural enterprise. The role of digitalization and digitalization, as the main sets of tools to achieve the intended goal of significantly enhancing the operational position of the modern enterprise operating in the agricultural sector, is emphasized. On the example of a specific event, namely the automation of grain combines, proved the high investment attractiveness of strengthening the economic activity of the enterprise through the use of digitalization capabilities. Sensitivity calculation of such a project to the level of financial risks is carried out.