The article considers the marketing approach to personnel management in the business of the agro-industrial complex. The basis of this approach is the traditional 4P marketing – product, price, location, promotion. The interpretation of these components differs between the employer-the agribusiness business and the employee, this must be taken into account to build effective communications. The marketing approach to personnel management is considered on the example of the multidisciplinary poultry complex "Chebarkul bird".